FLIP YOUR BRANDING : A CHEESEBURGER'S TALE

Ever wondered what it would take to revamp a humble cheeseburger into a marketing sensation? Well, our pal Carl the Cheeseburger is about to show us just that. Carl's been feeling a little stale. He knows his traditional recipe is mouthwatering, but he's yearning something more. He wants to stand out in a world of burgers . That's where the magic o